I just wrote some tips on online marketing and its techniques, so I decided it would be good to also write about offline marketing. These days the vast use of the Internet led the more traditional marketing techniques to be called offline marketing. A lot of firms have...

I believe that in speaking to clients one should be as clear as possible about what one will get as a service and why that is important. Oftentimes I have to go back to explaining some basic digital marketing terms to make my offers clear. That is why I decided to writ...

Today I was at a conference which gathered a lot of IT professionals who were invited to share their experience and inspire people who have just gotten into the IT sector, possibly hoping to become as fulfilled in life as the speakers. Even though all the presenters ha...

According to most theories, there are two types of negotiations: 

• distributive negotiations (also known as fixed-pie negotiations), and

• integrative negotiations 

In distributive negotiations, there is a fixed value that should be distributed between the par...